Valley Gateway Building
G2A Process Step-By-Step
How we work
Most of our long-term and ongoing services involve this tried and tested approach to maximize results.
1) Strategizing Steps
We conduct a thorough research and SWOT analysis for your business: problems, industry, competitors, goals and plan milestones.
2) Growth Ascent
This is the “upward action” phase when we build, test, optimize and report on each planned milestone from our strategy.
3) The Apex View
Congrats! We’ve conquered this peak. At this stage it’s crucial to keep on reporting, refining and maintaining our work according to market trends/shifts.
KAPPA ADS & WEBSITE
- Location
- Los Angeles, CA & Remote
- Business Name
- KAPPA
- Website
- kappa.com
– Overview
The goal was to work with Kappa Marketing team to maximize ecommerce profitability. Primary target was US market young audiences interested in trendy clothing.
– Problem
Low conversion rate from ads and high bounce rate on shopify website. Product feed from shopify was not optimized to Google & Meta standards. Some website tracking codes were not properly set up. Buyer journey on shopify presented with significant opportunity to improve in terms of UX/UI.
– Results
Return-on-ad-spend increased significantly above the target 6x. Some sale months saw close to 18x return from GoogleAds and 11x from Meta Ads. Bounce rate decreased from 70% to 30% on shopify. Tracking accuracy was regularly tested to comply with best server side and GTM tracking requirements.
– How?
First, we addressed the web theme design and user experience issues by implementing necessary features and plugins. Then we moved onto installing proper tracking tags and optimized the product feed to ad platforms with Feedonomics. Finally, we relaunched a robust set of prospecting and remarketing campaigns on Google & Meta.
- Timeline
- 2 years
- Scope of work
- Advertising, Shopify Website Improvements Conversion Rate Optimization
- Goal
- Get consistent 6x Return-On-Ad-Spend from GoogleAds and 3x from MetaAds.
- Improve Buyer Journey
- Lower Bounce Rate
- Results
- Consistent Return-On-Ad-Spend of 11x or higher Google & 4x Meta Ads
- Bounce Rate Decreased
- Industry
- Apparel & Clothing Ecommerce
A+ Dentistry Ads & Content Production
- Location
- San Diego, CA & Remote
- Business Name
- A+ Dentistry
- Website
- aplusfamilydentistry.com
– Overview
The team at A+ Dentistry needed help with generating leads and handling online presence with quality content.
– Problem
Leads received from standard Google Ads before our collab, were low quality phone calls and lead spam lead form submissions. Outdated content on the web did not help.
– How?
We fixed GoogleAds campaigns with proper keywords, adjusted the bidding and used LSA ads to boost the qualified leads.
– Results
Higher conversion rates with steady flow of new patients. Month-over-month incremental increase in patients achieved with a limited budget. New content in form of video and animation has been produced and loaded on native channels.
- Timeline
- 4.5 Years
- Scope of work
- Advertising, Content Production
- Goal
- 20 New Patients monthly
- New Refreshed content Qualified Leads (phone, lead form submissions)
- Results
-
Avg 42 New Patients per month
Engaging video, animation, images produced and added
- Industry
- Medical - Dentistry
Precision Plumbing Website, SEO & Geofencing
- Location
- Las Vegas, NV
- Business Name
- Precision Plumbing
- Website
- precisionplumbinglv.com
– Overview
The project goal was to build and rank the website to #1 position in Las Vegas, Nevada. We added Google My Business and Geofencing strategy to help with local traffic.
– Problem
No organic traffic, low website authority and ranking score. Google My Business was not fully optimized. Local presence was not up to best practices.
– How?
We optimized website on-page and off page issues: meta tags, titles, keywords, backlinks etc. were all implemented according to the best practices. Utilizing modern tools and AI in the process was crucial to achieve this success. The Google My Business profile gaps were addressed and edited while keeping account activity high for Google ranking. Reviews tool was added to drive more feedback. Geofencing campaign focused on local audiences looking for help with plumbing and actively visiting related websites and businesses.
– Results
Rank #1 in Google search for plumbing in Las Vegas, both for the website and Google My Business profile. Top keywords bringing 450% more organic traffic than before. Geofencing campaigns brought in at least 2 new clients per day.
- Timeline
- 3 Years
- Scope of work
- SEO, Geofencing, Web Management
- Goal
- Increase Organic Ranking & Traffic
- Improve Google My Business page Website Management
- Results
- Organic Traffic up by 450% Website ranking and authority increased Google My Business optimized to drive local traffic
- Industry
- Home Services
We would love to hear more about your project
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